The shape of the future?

Could Elon Musk be onto something?

NEW YORK, July 24, 2023 — The New York Times Company (NYSE: NYT) is proud to announce the new brand identity of its flagship news product: -.

The new glyph-driven name, to be pronounced “hyphen” or “The News Organization Formerly Known As The New York Times,” connects the company to its rich, 172-year-long history — in particular, the period from 1851 to 1896 in which it displayed its name as “The New-York Times.”

[Via Daring Fireball]