Many of the world’s best athletes are women. And many of the world’s sporting records are held by women.
But due to human bias, our search engines have learnt to prioritise sportsmen in our search results, even when the facts put sportswomen first.
We want to change that.
By using each search engine’s inbuilt feedback function to send feedback whenever we find something wrong, we can get the inconsistencies in our search results logged and fixed. So we’re collecting the incorrect search results, and have built a tool so you can help us correct them with just a couple of clicks. The internet has learnt our bias. We created it. We have the power to fix it.
Seems like something we should all care about.
It’ll be interesting to see how the impending introduction of ChatGPT-style engines to search engines will change this, given how loose a grip those systems seem to have on the concept of truth in the first place.